Simplebet Thursday announced a partnership with Sports Venture Holdings’ Bet99 to offer enhanced odds and various sports micro markets to Canadian bettors. Per the agreement, Bet99 will leverage Simplebet’s API odds feeds to provide a range of micro markets, including those featuring MLB, NFL, NBA, and college football and basketball.
“At Simplebet, we’re dedicated to transforming the sports betting landscape through innovative technology,” said Simplebet CEO Chris Bevilacqua in a statement. “Partnering with Bet99 aligns perfectly with our mission, and we look forward to delivering unique micro market experiences that will captivate Canadian sports enthusiasts.”
The multi-year agreement solidifies a commitment by both Bet99 and Simplebet to provide sports betting options to the Canadian market. The deal also coincides with Bet99’s relaunch of its sportsbook platform in collaboration with Amelco.
“We’re thrilled to engage with Simplebet to bring a new level of engagement to our customers,” said Bet99 CEO Jared Beber. “This collaboration will enhance our offerings and provide our users with a more dynamic and interactive sports betting experience.”
