Hard Rock International on Thursday announced a year-long partnership with singer Shakira to celebrate International Women’s Month in March and International Women’s Day March 8.
According to a release, the partnership aims to empower women around the world to “tell their stories, be their authentic selves and unite through the power of music.”
The Hard Rock Heals Foundation will raise money throughout International Women’s Month, with a portion of proceeds benefitting the Pies Descalzos Foundation, Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities. Money also will be donated to women’s organizations within the communities of Hard Rock locations.
“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond,” Shakira said in a statement. “Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves.”
Hard Rock and Shakira will collaborate on menu items including food, a cocktail and unique clothing designed to celebrate women. Hard Rock also will host 1,000 women-led performances in March—including singer Diana Ross and standup comedian Iliza Shlesinger — at its cafes, hotels, casinos and live music venues across the world.
“From concerts to her ‘Las Mujeres Ya No Lloran’ album release party and being part of the Unity by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career,” said Seminole Gaming and Hard Rock International Senior Vice President of Marketing and Brand Partnerships Elena Alvarez. “This year, we encourage women to raise their voices, share their stories and lift each other up.”
The Hard Rock Heals Foundation will donate $250,000 to the Pies Descalzos Foundation in addition to guest contributions for the program.
“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” said Pies Descalzos Foundation Executive Director Patricia Sierra.
Shakira also has collaborated with Hard Rock Cafes to serve her favorite dishes on menus worldwide for a limited time. Proceeds will benefit women’s non-profit organizations.
The menu includes:
- Hips Don’t Lie: A fruity silver tequila-based cocktail with elderflower liqueur, muddled strawberries and cucumbers.
- Chicken Fattoush Salad: Grilled chicken breast with fattoush vegetables, mixed greens, flatbread croutons and a blend of Caesar dressing and red wine vinaigrette, paying homage to Shakira’s Lebanese heritage.
- Hamburguesa Colombiana: A smash burger with American cheese, shaved lettuce, tomato, sauce and kettle-cooked potato chips.
- Dulce De Leche Hot Fudge Brownie: A rich chocolate brownie topped with thick and creamy caramel sauce.
