SeventySix Capital Monday announced it has joined the American Gaming Association’s Have a Game Plan, Bet Responsibly public service campaign.
The Conshohocken, Pennsylvania-based sports tech venture capital fund is the first investment firm to join the responsible sports betting initiative.
“SeventySix Capital shares the belief with the AGA that educating consumers on the basics of responsible sports betting is important to the longevity of the industry,” said SeventySix Capital Managing Partner Wayne Kimmel in a statement. “We are proud to join forces with the AGA and other campaign partners as the first investment company partner in this effort.”
The investment company will feature the campaign in its social media channels and newsletters. SeventySix Capital and the AGA will also discuss the partnership on the September 1 episode of the SeventySix Capital Leadership Series, its weekly podcast.
“The success of the legal sports betting industry hinges on a shared commitment to responsibility—and as American access to the legal market continues to expand, educating consumers on the importance of responsible betting is critical,” said AGA Senior Vice President, Strategic Communications, Casey Clark in a statement. “We’re proud to welcome SeventySix Capital to Have a Game Plan and are thankful for their commitment to keeping bettors safe and informed.”
The AGA launched Have a Game Plan in late 2019 to educate sports fans about responsible sports betting. The initiative’s core principles for responsible sports betting include setting a budget and sticking to it; keeping betting social; knowing the odds; and playing with trusted, regulated operators.
SeventySix Capital joins official campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, the NHL, the PGA TOUR, Sightline Payments, Sinclair Broadcast Group, Vegas Golden Knights, the Washington Football Team and the UFC.
