SciPlay toady announced an $82,000 donation to Direct Relief, a humanitarian aid organization active in all 50 states and more than 80 countries, after raising the funds through in-app events.
Due to the lack of personal protective equipment available to medical teams during the COVID-19 pandemic, SciPlay launched specia, in-app events within the majority of its core games with the intention to leverage its user base of more than 7.5 million monthly gamers to drive critical donations. The promotions were tailored to game play, rewarding players’ achievements with donations to Direct Relief. The more game objectives players completed, the more money SciPlay donated.
“Our games serve as a creative reprieve to millions of users around the world,” said Josh Wilson, SciPlay’s CEO. “I can’t think of a better way for our gaming family to give back to the world’s essential workers.”
Direct Relief has delivered 9,000 shipments to more than 1,700 health care facilities throughout the world. Since January, the organization has delivered more than 12 million N95 and surgical masks, more than 4 million gloves, more than 1 million face shields, tens of thousands of protective suits, and other items to help safeguard health-care workers.
