Scientific Games Monday announced an exclusive multi-year agreement with Warner Brothers Discovery Global to convert HBO’s Game of Thrones brand into retail lottery games. The partnership features limited worldwide rights for the brand, with Scientific Games offering branded player experiences for instant scratch games, fast play games, and digital lottery games.
“Our global teams are ecstatic to add a powerful brand Game of Thrones to our licensed properties portfolio,” said Scientific Games Vice President of North American Instant Products Kyle Rogers in a statement. “Game of Thrones is already a proven property in the gaming and social gaming sectors. There is so much iconography associated with the TV series that it works creatively with our omni-channel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched Game of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery.”
Game of Thrones digital and retail game designs from Scientific Games will be available immediately to U.S. and international lotteries.
Rogers noted Scientific Games research supports Game of Thrones as a fit brand for the company’s next blockbuster lottery Linked Games, which will be announced soon. Scientific Games pioneered Linked Games winners’ events in 2007 and has since produced more than 30 major events for the lottery industry. Linked Games have generated nearly $4.8 billion in retail sales since being introduced and have hosted more than 3,000 winners for once-in-a-lifetime experiences.
Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery.
In fiscal year 2022, Scientific Games licensed branded games for U.S. lotteries represented $2.7 billion in retail sales.