Scientific Games and the NBA Wednesday announced a multi-year agreement to produce licensed instant scratch games.
Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify the NBA-themed scratch games. Lotteries also can work with NBA teams in their states to create team-specific games through sponsorships.
“We are excited to welcome the NBA back into the lottery category,” Scientific Games Vice President Licensing Tina Hoover said. “The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
The Massachusetts Lottery is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The lottery launched an NBA champion Boston Celtics-themed game on November 19.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to $1 million and a variety of experiential and merchandise prizes,” Massachusetts State Lottery Executive Director Mark William Bracken said in a statement.
According to a release, in fiscal year 2024 licensed branded games created by Scientific Games for North American lotteries represented $2.6 billion in retail sales.
