Scientific Games debuts ilottery hub technology and services

August 17, 2023 1:11 PM
Photo: Scientific Games
  • CDC Gaming Reports
August 17, 2023 1:11 PM
  • CDC Gaming Reports

Scientific Games is launching the SG Content Hub and Partner Program, a combination of content aggregator and game-content partnership program with lottery-focused game studios across the globe.

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In addition to improving access to lottery-focused games and distribution, bringing the SG Content Hub and Partner Program together benefits both game studios and lotteries through streamlined operations, simplified tech integrations, and enhanced data and analytics that drive game development and ilottery portfolio management.

The new SG Content Hub offers one-stop access to multiple ilottery game studios and integrates with a lottery’s existing gaming systems and technology. Scientific Games partners with lotteries on portfolio planning and management, game-studio contract negotiations, studio integrations, and billing, which streamlines the entire digital-content management process.

Studios that are part of the company’s Partner Program will have access to select licensed properties from Scientific Games’s portfolio of 100+ brands to develop new ilottery games available only on the SG Content Hub. All participating studios and their games will meet robust standards, including responsible-gaming criteria and lottery best practices.

Scientific Games President of Digital and Sports Steve Beason, said, “We’ve laid the foundations of our all-new digital-lottery business over the past 16 months and now we’re applying our 50 years of game-management experience to help lotteries build dynamic, high-performing, ilottery programs with top games from a selection of studios. Combining the SG Content Hub and Partner Program is ground-breaking for the lottery industry. There’s nothing like it available in the market today.”

Steve Hickson, VP of digital games for Scientific Games, said, “The SG Content Hub gives lotteries access to ilottery games from our game studios, as well as curated games from boutique studios they may not have access to. The number of studios in our Partner Program will continue to grow for the ultimate benefit of lotteries and their players’ entertainment experience.”

The SG Content Hub also offers access to popular branded ilottery games such as The Price Is Right, Monopoly, and the Game of Life. This simplifies planning for omni-channel licensed game launches across retail and digital, including instant scratch games, Fast Play terminal-generated games, and e-instant games.

The company will unveil the SG Content Hub at the North American Association of State and Provincial Lotteries 2023 Conference in late October, with demonstrations of how the platform can operate independently or fully integrate with the company’s next-generation ilottery-systems platform.