SBC has announced the inaugural SBC Summit Tbilisi, a conference and exhibition uniting industry representatives with a focus on Georgia and the surrounding regions, including the Black Sea, Central Asia, and the Balkans.
Held in collaboration with the Georgia-based igaming and sports management organization, SMH, the event aims to explore the abundant opportunities within these regions by gathering major stakeholders and decision-makers in the strategically located city of Tbilisi. SMH previously co-organized the SBC Summit CIS event in Kyiv in 2021, further strengthening the collaboration between the two organizations.
Scheduled to take place October 23-24, at the Sheraton Grand Tbilisi Metechi Palace, SBC Summit Tbilisi coincides with a remarkable period of opportunity. Countries such as Georgia, Ukraine, Romania, Armenia, Kyrgyzstan, and Uzbekistan are currently experiencing notable regulatory changes, offering valuable opportunities for those seeking to engage in early discussions about the untapped potential in Georgia and the surrounding regions.
Select Tbilisi as the host city for the Summit took into account the difficulties encountered by industry professionals when traveling to Western Europe from these regions. Tbilisi, with its visa-free travel, thriving
industry, and convenient flight connections, emerged as an ideal choice.
Lasha Machavariani, founder and CEO of SMH, expressed his high expectations for the event. “Strengthening our partnership with SBC for the SBC Summit Tbilisi allows us to create a platform to discuss some of the industry’s most dynamic regions.”
“Anticipating over 1,000 delegates — key operators, affiliates, suppliers, regulators, associations and media — in attendance, this event presents an opportunity for participants to network, exchange ideas, and foster innovation
in the igaming and sports betting sectors.”
SBC Founder and CEO, Rasmus Sojmark, said, “Collaborating with SMH to bring the SBC Summit Tbilisi to life will provide a valuable platform to explore the latest trends and developments in some of the most rapidly evolving regions that have been experiencing unprecedented growth. With its strategic location and well-established regulated market, Tbilisi is truly the ideal meeting hub for industry professionals interested in these regions.”
The event will offer a blend of education and networking, providing attendees with a comprehensive conference agenda featuring high-profile keynotes, engaging panel discussions, and informative workshops. The exhibition floor will showcase over 20 exhibitors, presenting their innovations and localized options.
Andrew McCarron, Managing Director of SBC, said, “The SBC Summit Tbilisi exemplifies our commitment to providing concentrated attention to a diverse set of regions. The event’s distinctive emphasis on the Black Sea,
Central Asia, and the Balkans, both in terms of educational perspectives and exploring business opportunities, is what sets it apart from more global events.”
In addition to exploring the exhibition floor and taking advantage of valuable learning opportunities, the event will prioritize the facilitation of meaningful connections among attendees, incorporating various networking elements throughout the core exhibition hours and evenings.
