SBC Summit Barcelona Thursday announced that its Sports Betting Zone, featuring sportsbook products and technology services, will be part of the event. Companies scheduled to exhibit in the zone include Altenar, BetConstruct, Delasport, DS Virtual, EveryMatrix, IGP, LSports, Playlogiq, SIS, Soft2bet, Sportingtech, Sportradar, and Stats Perform.

The summit is scheduled for September 19-21 at Fira de Barcelona Montjuïc.

“In an environment where new technologies are changing the game, product selection, personalization, and smart investment are vital,” said SBC CEO & Founder Rasmus Sojmark in a statement. “Having a dedicated zone ensures that delegates can familiarize themselves with the latest trends and strategic approaches shaping the sports-betting industry.”

Attendees visiting the Sports Betting Zone will have the opportunity to meet sports-betting professionals including C-level executives, sportsbook directors, product and trading specialists, and bookmaking experts.

Two tracks will be featured. The Future of Sports Betting will focus on trends and the impact of strategic thinking on the first day of SBC Summit Barcelona. On the second day, the Sports Betting Innovation track will concentrate on media rights, audience engagement, data, and esports.

“The level of expansion we have brought to the zone this year will bring in even more of the most recognizable and up-and-coming brands to showcase on the exhibition floor, whilst continuing to secure the brightest of the sports betting field to speak at our conferences,” Sojmark said.

Panels will include:

• “Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats,” featuring Betr Founder and CEO Joe Levy; James McKay, sportsbook director for LiveScore Group; Coolbet CEO and President Endre Nesset; and Rivalry EVP of Corporate Development Billy Levy.
• “Esports and More – Bringing Fresh Faces to The Betting Dance Floor” with panelists Alex Inglot, commissioner of the ESL Pro League; Luckbox CEO Thomas Rosander; Carleton Curtis, executive chairman of Tundra Esports; and moderator Trev Keane, director esports strategy, EPIC Global.
• “Media and Data Rights – Are Rising Costs Still Worth the Outlay?” with panelists Jonathan West, ComeOn Group Director of Sportsbook; Flutter Chief Trading Officer Dominic Crosthwaite; Max Sevostianov, COO, Betbazar; Data.Bet CEO Alex Kozachenko; and moderator Aidan Barry, Fortuna Entertainment Group Head of Racing and Sports.