SBC on Thursday announced two key additions to SBC Summit Americas, scheduled for May 13-15 at the Broward County Convention Center in Fort Lauderdale, Florida.
The Affiliate Leaders Summit and Payment Expert Summit will tackle key challenges through educational tracks and dedicated expo floor areas, helping attendees connect with relevant leads more efficiently.
“Every year, more and more payment and affiliate professionals join our events, highlighting just how important these sectors are becoming,” SBC CEO and Founder Rasmus Sojmark said in a statement. “So, it just made sense to introduce these two side summits as part of the event.”
More than 4,000 representatives from operators and 1,000 affiliate representatives set are expected to attend the event.
The Affiliate Leaders Summit’s show floor will serve as a platform for operators and affiliates to network, discuss traffic acquisition and negotiate commission structures. Regional operators and affiliates scheduled to attend include Bazoom Group, Bet365, BetMGM, Caesars Digital, Clever Advertising, DraftKings, FanDuel and KeyAffiliates.
The Payment Expert Summit will bring together operators, payment providers, fintech leaders, and compliance experts, including firms specializing in KYC and AML. Confirmed exhibitors include Approvely/Gamble ID, IDnow, PayNearMe, Paysafe, Signature Payments, Trustly and Transunion.
“By strategically positioning these summits on the show floor and grouping key company types together, we’ve made it easier than ever for attendees to discover the right products they need to stay competitive in their target markets,” Sojmark said.
At the Affiliate Leaders Summit, attendees can connect at the Affiliate Leaders Bar, VIP Lounge and Casino Lounge. The Payment Expert Summit will feature the Payments Bar and Coffee Lounge.
“At SBC, education has always been at the core of what we do, which is why we designed these summits to focus on the topics that truly matter to our attendees,” Sojmark said. “We spent countless hours talking to experts to understand what people wanted to learn more about and the challenges they were facing. Just as much effort went into bringing together the brightest minds in the industry to share their insights and help drive the conversation forward.”
The Affiliate Leaders Summit track will feature sessions covering topics including driving growth in Latin American markets, leveraging big data and navigating influencer marketing regulations. Some discussions will dive into more controversial strategies, including artificial intelligence, PBNs, parasite SEO and other methods for boosting affiliate site visibility. Sessions will also focus on broader tech and marketing strategies, helping affiliates shift their focus from short-term customer acquisition to long-term retention.
The Payment Expert Summit track will provide insights into key challenges and innovations in payments and compliance. Sessions will cover navigating complex tax structures for operators, enhancing cross-border collaborations and balancing player safety with engagement. Experts also will explore strategies for reducing payment decline rates, optimizing payment mixes to drive customer acquisition, and analyzing the evolving role of cryptocurrencies.
