Rush Street Interactive taps Brian Sapp as its first chief marketing officer

April 9, 2024 12:48 PM
Photo: CDC Gaming illustration
  • Mia Doyle, Special to CDC Gaming Reports
April 9, 2024 12:48 PM
  • Mia Doyle, Special to CDC Gaming Reports

Rush Street Interactive, the digital arm of gambling operator Rush Street Gaming, has appointed Brian Sapp as its first chief marketing officer.

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In a statement, the company said Sapp brings a wealth of experience and a track record in leading data-driven marketing and live operations within the mobile industry, and that Sapp’s appointment underscores its commitment to innovation and strategic growth int the igaming and sports betting landscape.

“I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum,” Sapp said. “RSI’s customer-first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape. I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”

Prior to joining Rush Street, Sapp served for three years on the executive team of Rec Room, a virtual reality game-creation platform. He’s also worked for more three years for Jam City, a video games developer, as well as at Wartner Brothers Games, EMI Music Publishing and mobile app company Tapjoy.

“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer-first experience,” RSI CEO Richard Schwartz said. “We are thrilled to welcome him aboard to lead our marketing strategy, team and operations.”

The appointment comes on the back of the company reporting strong year-end and fourth-quarter growth last month, with year-over-year revenues increasing 16.7 percent to $691.2 million. The company reported fourth-quarter revenues of $194 million, up 17 percent up from 2022. Although the company posted an $18.3 million loss in 2023, it was an improvement from the $38.6 million loss in 2022. The adjusted year-end EBITDA for 2023 was positive.