RubyPlay expands global reach through EveryMatrix partnership

March 4, 2024 2:19 PM
  • Steve Chen — Special to CDC Gaming Reports
March 4, 2024 2:19 PM
  • Steve Chen — Special to CDC Gaming Reports

Game developer RubyPlay has signed a partnership with igaming and sports betting platform provider EveryMatrix to expand its presence in global markets.

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The partnership sees the integration of RubyPlay’s slot portfolio, which includes popular titles like Diamond Explosions 7s, Immortal Ways Diamonds and Mayan Cache into SlotMatrix, EveryMatrix’s business-to-business aggregation platform.

“The integration of RubyPlay’s slots into EveryMatrix’s platform represents a mutually beneficial partnership that will undoubtedly elevate the gaming experience for players. EveryMatrix’s extensive network of international brands combined with RubyPlay’s diverse portfolio of high-quality slots sets the stage for an exciting journey ahead,” said Dr. Eyal Loz, chief product officer at RubyPlay. “We are confident that this collaboration will open up new avenues for expansion and solidify our position as a leading provider of innovative igaming solutions.”

EveryMatrix provides its services to more than 300 global brands, offering solutions across online sports betting, casinos, payments and affiliate management. The partnership adds to RubyPlay’s growing list of collaborations, including a recent partnership with Sportingtech in February to expand its presence in the Latin America market. RubyPlay also seeks to cover more European countries through its partnership with PokerStars.

“We are pleased to welcome RubyPlay to our network of global partners, the largest content library in the igaming industry. This collaboration signifies our commitment to delivering the most comprehensive and engaging gaming content to our operator partners and their players,” said Amund Stensland, chief operating officer at CasinoEngine, an EveryMatrix company.