Igaming provider Relax Gaming has announced that its North American-facing brand is expanding its New Jersey operations through a partnership with PlayStar Casino.
“The partnership with PlayStar Casino will give our content more exposure, as we continue to strengthen our relationship and grow our popularity amongst passionate casino players,” Relax Gaming CEO Martin Stålros told CDC Gaming. “Moving forward, the U.S. region is a key growth market for us, and we are determined to keep building on the momentum we’ve been seeing in New Jersey since going live in the Garden State in 2023.”
RLX Gaming made its U.S. debut in December 2023, entering New Jersey through a partnership with BetMGM Casino. Now, New Jersey players can access RLX Gaming’s portfolio of more than 600 titles, such as The Great Pigsby and Epic Joker via PlayStar Casino.
“RLX Gaming’s entry into New Jersey has been impressive to see and it has established an outstanding reputation,” Dan Alexander, Chief Operating Officer of PlayStar, said in a press release. “We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.”
PlayStar Casino houses more than 500 casino games from numerous software providers, including IGT, NetEnt and Play’n Go.
This summer, RLX Gaming launched its content in Pennsylvania, also in partnership with BetMGM Casino. The Pennsylvania launch marks the company’s second state in its strategic U.S. expansion roadmap.
