River Cree Resort and Casino announces Passport Technology rollout

July 5, 2024 8:39 AM
Photo: CDC Gaming Reports
  • CDC Gaming Reports
July 5, 2024 8:39 AM

Passport Technology this week announced that River Cree Resort and Casino, a First Nation-owned and operated casino in Enoch, Alberta, has chosen its Lush loyalty platform and Mira player enrollment kiosks.

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“River Cree Resort & Casino is Canada’s premier gaming destination, and our players deserve the best experiences,” stated Vik Mahajan, Chief Executive Officer for River Cree Resort & Casino. “For that reason, I am excited to partner with Lush® for an enhanced loyalty kiosk experience for our customers.”

Passport’s Lush cloud-based loyalty platform provides tools for casino operators to effectively drive player acquisition, player engagement, player retention, and tier progression through gamification, customizable player promotions, and dynamic offers. Operators can customize an unlimited number of branding, marketing, promotion, and gifting options through Lush’s secure web application. River Cree’s customers will benefit from patron self-service features, a dynamic games library, comprehensive hotel offers, virtual drawings, and enrollment and reprint via Lush and Mira.

“We are blessed and beyond excited to expand our partnership with River Cree beyond traditional ATM and quasi cash services,” stated Diallo Gordon, Chief Executive Officer for Passport. “Vik and his leadership team have been outstanding to work with and we are looking forward to a long, collaborative relationship built on service. THANK YOU!”

“This is the first international placement of our loyalty platform, and we will remain aggressive across Canada, the United Kingdom, and the European Union,” stated Chad Boynak, Chief Financial Officer and Chief Operations Officer for Passport. “We have invested heavily in Canada growing our staff and an office in Alberta where we have unique cross-sell opportunities, not just here, but across our global book of business”.