Rio Las Vegas unveils new rewards program

October 2, 2023 8:54 PM
  • Buck Wargo, CDC Gaming Reports
October 2, 2023 8:54 PM

The Rio Hotel & Casino has announced a new rewards program after taking over operations from Caesars Entertainment.

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Rio Rewards took effect Monday. With its introduction, Caesars Rewards cards will no longer be accepted at the property.

In July, the Nevada Gaming Commission approved the operational takeover by the New York-based Dreamscape Companies and its executive team headed by founder and President Eric Birnbaum. Dreamscape acquired the 2,522-room Rio from Caesars for $516.3 million in December 2019. It leased the property back to Caesars, which operated it under a four-year leaseback agreement that ended this month instead of the original date in December.

“The introduction of Rio Rewards marks an important milestone now that Dreamscape has officially taken over operations of the resort,” said Kevin Sweet, chief gaming officer of the Rio. “We created a rewards program that would appeal to both locals and visitors. When compared to other loyalty programs around town, we are confident that Rio Rewards will stand alone at the top of what is given back to the guest in rewards and comps.”

Rio Rewards features four tiers: Rouge, Azul, Gold, and Platinum. Multiple tier benefits include complimentary hotel accommodations and show tickets, early check-in/late check-out, monthly dining credits, daily drink vouchers, and more.

Existing Caesars Rewards members who have visited the Rio since late 2017 will be preassigned new Rio Rewards loyalty accounts and can pick up a new card at one of the Rio Rewards desks or at a loyalty kiosk located around the casino.

Dreamscape’s plan for the resort’s future includes a $350 million property refresh, including new dining offerings and a variety of entertainment options. Dreamscape’s intent is to preserve the property’s architecture and honor its legacy. The property will remain open throughout the renovations. The renovations in the first phase includes 1,500 rooms, seven food and beverage venues, convention facilities, and the pool deck.