Quick Custom Intelligence, Sky City Casino & Hotel enter strategic alliance

Tuesday, May 6, 2025 3:22 PM
Photo:  Sky City Casino (courtesy photo)
  • Rege Behe, CDC Gaming

Quick Custom Intelligence and Sky City Casino & Hotel on Tuesday announced a strategic alliance in the New Mexico market.

By leveraging QCI’s data analytics platform, the alliance will attempt to redefine how casinos operate, providing insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences.

Owned and operated by the Pueblo of Acoma tribe, Sky City Casino & Hotel is in central New Mexico.

A news release stated that the collaboration “marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.”

“We are excited to embark on this transformative journey with QCI,” Sky City Casino & Hotel Director of Operations Pierson Siow said in the release. “The QCI platform is truly a game-changer for our player development, marketing and slot departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the New Mexico market. This collaborative endeavor perfectly aligns with our commitment to excellence and innovation.”

QCI CEO Dr. Ralph Thomas said the company values agreements that stem from “mutual respect, a shared vision, and a strong commitment to innovation.”

“Our collaboration with Sky City Casino exemplifies this kind of relationship,” Thomas said. “From the very beginning, we have been deeply impressed by the Sky City team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This strategic endeavor represents a unique opportunity to set new benchmarks in the New Mexico market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.