Quick Custom Intelligence enters strategic partnership with Maropost

Tuesday, September 24, 2024 8:09 PM
Photo:  CDC Gaming
  • United States
  • Rege Behe, CDC Gaming

Quick Custom Intelligence Tuesday announced a strategic partnership with Maropost for Marketing Cloud, an enterprise-grade email marketing tool built to personalize customer communications at scale.

Enhanced with QCI data, Marketing Cloud automates email marketing to high-value customers. The combined solution connects casinos to their best customers on a deeper level by learning preferences, spotlighting interactions, and enabling VIP experiences.

“Maropost is a steadfast supporter of the gaming sector, and we are thrilled to partner with them,” said QCI CEO Dr. Ralph Thomas in a statement. “Connecting QCI data with Marketing Cloud allows us to offer our clients robust and compliant marketing automation tools. Our partnership is not just strategic; it’s essential for the industry’s continued growth and success.”

The partnership will be highlighted at the Global Gaming Expo 2024 in Las Vegas, where team members from Maropost will join QCI at their booth. Together, a statement said, they will showcase how the integrated solutions empower casino operators to enhance player engagement, improve operational efficiency, and gain actionable insights.

Our collaboration with QCI has been a game-changer for casino operators,” said Maropost VP of Revenue Jarred Young. “By integrating QCI’s rich data with Maropost’s powerful email automation, we’ve unlocked next-level guest engagement. We’re proud to stand with QCI to deliver the solutions our clients urgently need.”

“Maropost’s commitment to the gaming industry advances the industry’s capabilities,” said QCI Chief Technology Officer Andrew Cardno. “Their proven marketing automation platform, which sends more than 104 million emails each day, enables casino operators to effectively and compliantly deliver hyper-personalized offers, increasing response rates and driving revenue.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.