Quick Custom Intelligence (QCI) today announced the launch of version 5.2 of its flagship product, the QCI Enterprise Platform. This release includes more than 200 new features and enhancements, making it the most significant update in the company’s history.
Andrew Cardno, CTO of QCI, said, “Version 5.2 of our Quick Custom Intelligence software reflects our commitment to continuous innovation and providing our clients with the most advanced and efficient solutions in the market. The enhanced features and functionality of this release will empower businesses to make smarter decisions and optimize their operations for maximum success.”
The 5.2 version upgrade focuses on three key areas: player development, marketing, and gaming operations, ensuring a comprehensive experience for users across the board.
In player development, the latest version introduces advanced predictive algorithms for customer forecasting and integrated communication tools including voice, mass-text, and mass-email capabilities. This enables businesses to streamline their customer outreach and engagement strategies.
For marketing, QCI 5.2 has matured significantly, having successfully delivered tens of millions of marketing offers through a wide variety of promotional segmentations. The product’s calculation engine has been expanded to include more than 100 player-worth calculations, providing users with a versatile tool for maximizing their marketing efforts.
The updated analytics feature offers users further flexibility to deliver an extensive range of analytics tailored to their needs. This allows businesses to make data-driven decisions with increased precision and confidence.
In addition to these improvements, QCI 5.2 introduces the QCI Resort Toolbox, a suite of packages built on the QCI Enterprise platform that includes QCI Campaign, QCI Opportunity, and QCI Insight. These comprehensive intellectual-property packages provide operators with a framework for creating their own resort tooling, starting with the wealth of knowledge and expertise provided by the QCI industry team.