Quick Custom Intelligence (QCI) this week announced the deployment of the 5.2 version of its enterprise platform at Live! Casino locations in Maryland, Philadelphia, and Pittsburgh. The new version automates management tools for gaming facilities and allows for strategic discussions driven by accurate models and reports.
“Since we started using QCI earlier this year, I have found it to be a standout when it comes to casino CRM programs,” said Live! Casino Vice President of Casino Relationship Marketing Tom Tuchschmidt in a statement. “It provides some of the best centralized metrics for player worth, hotel profitability, free play reinvestment and more. My casino host engagement has been strong because they find QCI easy to navigate and helpful in executing their contact strategy with their VIP players. In addition, I find the dashboards incredibly helpful when delivering player analytics and host performance reports to our senior leadership.”
QCI CEO Dr. Ralph Thomas said the adoption of the enterprise platform by Live! Casino emphasizes the importance of dynamic host management tools.
“We collaborate daily with the 1,800-player-development professionals using our host tool to constantly add features and functionality for ease-of-use,” Thomas said.
