QCI and Maropost reach strategic partnership for email marketing tool

April 4, 2024 8:48 PM
Photo: CDC Gaming Reports
  • Rege Behe, CDC Gaming Reports
April 4, 2024 8:48 PM
  • Rege Behe, CDC Gaming Reports
  • United States

Quick Custom Intelligence Thursday announced a strategic partnership with Toronto, Ontario-based Maropost for Marketing Cloud, an enterprise-grade email marketing tool that personalizes customer communications at scale.

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Currently deployed at more than 50 properties, the combined solution will automate and advance email marketing, making it more timely, relevant, and engaging to customers.

“Because of their commitment to the gaming and hospitality industry, Maropost is the right email marketing partner for QCI. That’s why we’re excited to integrate Marketing Cloud with our offerings designed to meet the unique needs of Indian Gaming,” said QCI Co-Founder and Chief Technology Officer Andrew Cardno in a statement. “This collaboration enhances our capabilities and provides our clients with seamless access to one of the most advanced, scalable, and easy-to-use email marketing solutions.”

The integration connects three products:

  • QCI Host connects casinos to their best customers by learning preferences, highlighting interactions, and enabling VIP experiences.
  • QCI Marketing is a marketing tool for designing, managing, automating, and measuring campaigns.
  • Maropost Marketing Cloud is an automated, personalized multichannel marketing software harnessing the power and intelligence of QCI data.

“Built to scale as businesses like QCI grow, Marketing Cloud will make it easier to engage high-value clients, drive loyalty through exclusive and personalized offers, and automate campaigns for special occasions and milestones, like welcomes, birthdays, and anniversaries, ” said Maropost Chairman and CEO Ross Andrew Paquette.

QCI, based in San Diego, California, provides marketing, player development, and casino operations services to more than 8,000 users in six countries. Maropost Marketing Cloud sends more than 104 million emails per day and boasts deliverability for more than 5,000 customers.

QCI and Maropost will feature Marketing Post at the 2024 Indian Gaming Tradeshow & Convention, April 10-11, in Anaheim, California.