PrizePicks Wednesday announced the signing of actor/comedian Drew “Druski” Desbordes as a brand ambassador. Druski will partner with PrizePicks to develop original online content, co-branded specialty merchandise, national advertising campaigns, and other engagements for the daily fantasy sports community.
Druski and PrizePicks will collaborate on creating social skits, an original short-form series for YouTube, and a co-branded line of exclusive merchandise. Druski also will participate in several events for the PrizePicks community, including the PrizePicks World Championship and social media takeovers on select football Sundays.
PrizePicks will also be the title sponsor of Druski’s Inaugural Coulda Fest at State Farm Arena in Atlanta September 7th.
“I’m fired up to work with PrizePicks, we’ve done some cool stuff over the years and I’m excited to keep it coming,” Druski said in a statement. “Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy. This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part to the support from PrizePicks.”
Today’s announcement expands PrizePicks’ relationship with Druski, which started via the comedian’s play with the daily fantasy sports operator.
