Global sportsbook operator PointsBet announced today that it has become a sports betting partner of the Detroit Pistons. The deal gives PointsBet full usage of Detroit Pistons IP, marks, and logos, as well as sponsorship opportunities and brand visibility across various digital and social assets.
The announcement is bolstered by the addition of NBA champion and three-time NBA All-Star, Rip Hamilton, to the PointsBet team. Hamilton, who helped lead the Pistons to six straight Eastern Conference Finals appearances, back-to-back NBA Finals appearances, and the 2004 NBA title, will serve as a brand ambassador and the face of PointsBet’s Detroit and Michigan-based sports betting products as the company prepares for the expected launch of Michigan sports betting and online gaming.
“PointsBet is proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July,” said Johnny Aitken, PointsBet USA CEO. “Michigan is a fantastic sports state and we look forward to serving Michigan sports bettors on a personalized platform, now alongside both the Pistons and brand ambassador Rip Hamilton.”
“Detroit sports fans will love what PointsBet has to offer, such as an app that is specifically tailored for the teams they support, as well as the most betting options in the world, including up to 1,000 markets per NBA game,” said Rip Hamilton.
In wake of the Detroit Pistons partnership, PointsBet will garner the right to limited in-game, broadcast-visible digital signage opportunities. PointsBet branding will also be displayed across Pistons.com, as well as the team’s mobile app, and Pistons social channels will regularly feature PointsBet promotions during the upcoming NBA season.
PointsBet will leverage Hamilton’s knowledge of basketball and more specifically of the Detroit sports atmosphere to align his insights with the company’s offerings.
Though not yet available in the state of Michigan, PointsBet is expected to soon release its sports wagering app for sports bettors within the state.
