The Philadelphia 76ers announced today that BetMGM is now an Official Sports Betting Partner of the team, following BetMGM’s recent mobile launch in Pennsylvania. The partnership features TV-visible signage including BetMGM’s logo on the pole pads during 76ers games and fan-focused engagement campaigns including promotions within the official 76ers app, 76ers-branded casino games, and more.
“This partnership gives us the ability to connect with our fans on the digital channels where they spend their time through customized 76ers branded games and activations. BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm,” said Katie O’Reilly, 76ers Chief Revenue Officer.
As an Official Sports Betting Partner of the Philadelphia 76ers, BetMGM will be featured across all 76ers digital and social platforms, including the official 76ers mobile app. The sports betting and digital gaming company will also have prominent signage at the arena during 76ers games including the pole pads beneath the baskets, which will be seen on television broadcasts.
In addition to the in-game experience, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will be designated as an “Official Away Game Host of the Philadelphia 76ers,” an activation that will feature events on site when it is deemed safe to do so. Borgata will also host a co-branded season-ticket member and VIP event in the future featuring casino games, appearances by 76ers legends, autographed memorabilia raffles
and other exclusive prizes.
Matt Prevost, Chief Revenue Officer, BetMGM, said, “Our recent launch in Pennsylvania has been successful and this partnership is an exciting opportunity for BetMGM to offer 76ers fans unique ways to engage with their favorite basketball team.”
