PandaScore, William Hill reach partnership deal for esports odds feed

PandaScore, William Hill reach partnership deal for esports odds feed

  • Rege Behe
August 24, 2022 12:56 PM
  • Europe
  • Sports Betting

PandaScore Wednesday announced it has entered a partnership with William Hill. Per the agreement, William Hill will use PandaScore’s odds feed across popular video game titles Dota 2 and League of Legends provided by the Paris, France-based supplier of esports odds and data.

Sports betting technology company Sporting Solutions will facilitate the distribution.

“We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed,” said PandaScore Senior Sales Manager Dasha Kirilishina in a statement.

“Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognized the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.”

William Hill also will roll out PandaScore’s odds feed product for another title – Counter Strike: Global Offensive –   at a later date. Depending on player and community feedback, the operator will look to expand its esports betting product with PandaScore over the next few months.

“We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences,” said William Hill Global Director of Sportsbook Nick Maurice. “But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our esports betting customer experience to the next level.”  .

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.