Oregon: Chinook Winds installs JCM Global signage

Wednesday, May 28, 2025 2:30 PM
Photo:  Courtesy photo
  • Rege Behe, CDC Gaming

JCM Global recently installed a new digital signage solution at Chinook Winds Casino Resort in Lincoln City, Oregon, that may give customers the feel of the ocean.

A giant whale is displayed on the three curved 2.5mm Flex Lite-S solutions. The pillars are nearly 8 feet high by 7 feet wide and are connected to an overhead soffit nearly 24 feet wide and 5 feet high.

The entire solution is programmable and can display different content for each piece of digital signage or showcase one video across all three signs.

“This breathtaking new entry into our High Stakes room is just the beginning of all the exciting new changes we will be implementing at Chinook Winds Casino Resort,” Chinook Winds Casino Resort Director of Facilities Sean Sheridan said in a statement. “We are glad JCM Global has been able to be part of this journey.”

The digital signage replaced static wood pillars and can feature a range of messages, images, and video.

This is the first digital signage project JCM has installed at Chinook Winds. The casino also has JCM GEN5 thermal printers on each of its slot machines.

“Chinook Winds says, ‘It’s Better at the Beach,’ and their management proved it with this incredible digital signage installation,” said JCM Senior Vice President – Sales, Marketing & Operations Dave Kubajak. “Our digital signage team brought their vision to life with our unique curved displays showcasing their high limit room entrance. The movement of the ocean and the whales on the curved signage truly illustrate the power of digital signage and the virtually limitless creativity it unleashes.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.