As part of its expansion in the market, Las Vegas-based data-platform company OPTX will showcase its latest products and features at the Oklahoma Indian Gaming Association Conference and Trade Show August 14-16 in Tulsa.
OPTX’s platform focuses on ingesting the data from the disparate systems within a casino and turning it into operational functionality in areas of slots, marketing, and player development.
Co-CEO Brooke Fiumara said OPTX will demonstrate their solution that’s designed from the ground up to
simplify complex processes and improve operational efficiency. The company will demo its newest features SYNC and Enterprise.
“This is our first year exhibiting at OIGA,” Fiumara said. “OPTX has experienced tremendous growth in Oklahoma, with no signs of slowing down. I expect OIGA to be a great show and a new launching pad to continue our expansion into Oklahoma.”
OPTX has partnered with operations of all sizes, including Indigo Sky Casino, which selected the company to provide their leaders and team members with a transparent process for campaign management, in addition to providing various functionalities.
OPTX also services Cimarron Casino, where the company helps align marketing and player-development strategies, from player reinvestment to communications and management of their VIPs and best players.
OPTX installed a secure data -management solution for the slot, marketing, and player-development teams at
Comanche Red River Hotel Casino.
“We’re also working with Cherokee Nation Entertainment, which adopted the OPTX platform to help bridge the technology gaps in their marketing tech stack related to campaign-management and player-development innovation,” Fiumara said. “We have a broad customer base in Oklahoma, from small to large, and at the end of the day, each partner selected OPTX because they recognized its unique ability to solve complex problems, while delivering unparalleled value in this space.”
Fiumara said they’re optimistic about OPTX’s continued growth in Oklahoma, demonstrated by their first time exhibiting at OIGA.
“We’ve attended the trade show the past few years,” Fiumara said. “I participated in panels and we participated in various events. This year, it was time to exhibit, which gives us a dedicated space to interact with our current and prospective clients, including the ability to demo the OPTX web and mobile platform. We love the OIGA trade show. It’s been amazing to participate in the show post-COVID. Over the years, we’ve seen incremental growth, and it made sense for us to participate this year in a really meaningful way.”
Fiumara said they will demonstrate their entire platform, which includes many new features and functionalities, specifically around artificial intelligence. OPTX AI has seen tremendous growth and the results speak for themselves, she said.
“I’m excited to show operators how artificial intelligence can transform the way they make decisions, but we also have other great products, like our Enterprise solution that’s great for multi-property operators,” Fiumara said. “We also have OPTX SYNC, which integrates with any third-party platform via API. It allows us to send traffic to and from OPTX. That can mean creating offers for players directly in a certain system or sending host information to a mobile app, so players know who their host is and how to contact them.”