OPTX, the casino-intelligence platform, has announced its latest partnership in Oklahoma with Comanche Red River Hotel Casino.
Comanche Red River Hotel Casino acquired OPTX’s Player Development, Connect, Slots, and Marketing systems. David McCardell, director of marketing for Comanche Red River Hotel Casino, hailed OPTX’s artificial- intelligence capabilities.
“Using OPTX, we gain indispensable insights and recommendations that enable us to make significant strategic choices daily,” McCardell said. “The user-friendly platform empowers our team to develop focused promotions, enticing offers, and memorable experiences that connect with our guests.”
The OPTX solutions facilitate seamless communication and collaboration among casino teams and provide well-defined operational value within the property, McCardell said.
Brooke Fiumara, co-CEO of OPTX, said she’s excited about their collaboration with the property.
“In today’s highly competitive gaming market, leaders need a single-platform solution that doesn’t just present data, it provides the functionality for operators to use it,” Fiumara said.
Since its inception in 2019, OPTX has been transforming the industry by leveraging player data to ignite productivity, simplify operations, and drive growth, Fiumara said. By unifying operations, people, and technology, OPTX has consistently provided remarkable results for countless organizations, she added.
