Ontario: Gaming operator rebrands as Great Canadian Entertainment

Ontario: Gaming operator rebrands as Great Canadian Entertainment

  • Rege Behe, CDC Gaming Reports
August 5, 2022 4:14 PM
  • Rege Behe, CDC Gaming Reports
  • Other

Great Canadian Gaming Company, operator of 25 gaming, entertainment, and hospitality destinations in”¯Ontario,”¯British Columbia,”¯New Brunswick, and “¯Nova Scotia, this week announced it has rebranded as the Great Canadian Entertainment. The Ontario, Canada-based company will also launch Great Canadian Rewards, a new loyalty program for its 12 properties in Ontario.

“Our new rewards program and brand launch reflect our number-one priority: to offer a first-class gaming and entertainment experience for our guests,” said”¯Great Canadian CEO Tony Rodio in a statement.

The new loyalty program, Great Canadian Rewards, allows members to earn and redeem points without physical cards, as well as view new rewards, balances, and offers online. The program will also include new benefits and partners.

The launch of Great Canadian Rewards in”¯Ontario”¯comes as the company makes significant investments and upgrades across the province, including Casino Woodbine and the expansion of Pickering Casino Resort

“Diversifying our amenities by way of additional hotels, entertainment venues, and more food and beverage offerings elevates the guest experience, while making a significant, positive, economic impact in the communities where we operate,” said Chief Operating Officer Matt Anfinson.

Casino Woodbine in Toronto is currently undergoing redevelopment and expansion as Great Canadian’s largest capital project in its history. When completed in 2023, the facility will feature a new 400-room hotel, an entertainment venue with seating for 5,000 guests, an expanded gaming floor, and new food and beverage options. Later this year, Pickering Casino Resort in Ontario will open a 275-room hotel, an entertainment venue with seating for 2,500 guests, and additional food and beverage amenities.

“Our new brand and new rewards program reflect our clear vision for the company’s future. We want to give our guests a sought-after destination and entertainment experience that ups the ante for the gaming industry in”¯Canada,” Rodio said.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.