Oddin.gg Wednesday announced a new multi-year partnership with global gaming brand Betway. The Czech Republic-based provider of esports betting services will supply odds feeds to Betway, a sportsbook that invests in esports through product enhancements, sponsorships and content marketing.
The announcement follows Oddin’s recent entrance into the New Jersey market as a provider of esports betting.
“While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning, “said Oddin Managing Director Marek Suchar in a statement.
“Betway is by far the most recognizable fully regulated brand within esports betting. I couldn’t be more thrilled that we will be co-writing the next chapter of Betway esports, focused on an enhanced esports betting experience and user engagement. Esports bettors should be really excited!”
Betway sponsors esports brands including Ninjas in Pyjamas, G2 Esports and BLAST. Based in the United Kingdom, the company is licensed and operational in New Jersey, Colorado, Pennsylvania, Iowa, and Indiana.
Betway also holds licenses in Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Portugal, India, and Ireland.
“Oddin.gg has been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up, “said Betway esports Director, BG Marketing Services, Adam Savinson in a statement. “Oddin.gg will help us take our esports product to new heights, and we are excited to start our journey together.”
