Novomatic Americas Wednesday announced that Kathleen McLaughlin has been named Vice President of Corporate North American Sales and Marketing.
A member of Novomatic’s Global Marketing Forum, McLaughlin has served in various roles for the company since 2017, including Vice President of North American Marketing and Vice President of North American Product Management.
McLaughlin will continue to report to Novomatic President and Chief Executive Officer Rick Meitzler.
“For over five years working with Novomatic Americas, Kathleen has consistently demonstrated creative leadership and success in delivering and growing our North American customer base while supporting the company’s execution against strategic growth initiatives,” said Meitzler in a statement. “Her ability to lead North American corporate sales and build upon the strong relationships the sales team enjoys with our customers will be vital. Kathleen will play a significant role in achievement of our financial and strategic goals, including our prioritization of resources on near-term revenue opportunities.”
In her new role, McLaughlin will oversee the company’s efforts to enhance corporate sales and focus resources on developing corporate customer relationships to strengthen customer sales and service initiatives throughout North America. She will be responsible for the company’s national account customers, including multi-site casino operators and other key customers with mid-to-large commercial operations.
Before joining Novomatic, McLaughlin held key licensing positions in marketing and operations with several casino operators and vendors.
“Our customers’ current product needs and plans, and our ability to respond accordingly are critical to Novomatic America’s growth and ultimate success,” McLaughlin said. “I’m pleased to work with such an accomplished sales organization and to be given the opportunity to build on the solid foundation that they have worked hard to establish. We are more engaged with our customers than ever. We have spent the last five years listening and strategically expanding our product lines, and we are now prepared to execute on business opportunities in both the near and long-term.”
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