NorthStar Gaming to reach consumers in restaurant, bars with BettorView partnership

November 30, 2023 8:48 PM
  • Mark Keast, CDC Gaming Reports
November 30, 2023 8:48 PM
  • Mark Keast, CDC Gaming Reports

In a sports-betting market as competitive as the one in Ontario, operators have to be creative when it comes to going beyond big-ticket sports-team sponsorships, getting into the tall grass to acquire customers.

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NorthStar Gaming Inc. intends to do just that: better engage with consumers in restaurants and bars across Ontario, with the announcement that they’re partnering with BettorView.

Based in Las Vegas, BettorView’s in-venue screen technology around sports betting powers TVs in casinos, stadiums, restaurant chains, and independent sports bars across the U.S. NorthStar is BettorView’s first Canadian igaming partner as they expand into the market.

“Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences,” said Michael Moskowitz, chair and CEO of NorthStar Gaming. “The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment.”

BettorView customizes the consumer experience to ensure guests receive the most relevant sports and sports-wagering information.

“NorthStar is the ideal partner for us to initiate our entry into Canada with our technology,” said Javier Vargas, CEO, BettorView. “Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general. As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans.”

NorthStar owns and operates NorthStar Bets, the Ontario casino and sportsbook platform. NorthStar also provides managed services to Northstarbets.com, an igaming site owned and operated by the Abenaki Council of Wolinak.