Pro Football Hall of Famer Morten Andersen, who holds the all-time record for most games played in the NFL, will delivering a keynote speech at this month’s Betting on Sports America conference. The conference will run April 23-25 at the Meadowlands Exposition Center in New Jersey.
Andersen is attending the conference as an ambassador for the Denmark-based igaming affiliate Better Collective, a key sponsor of the event. Better Collective’s US-facing brands include Betoclock.com, the us-bookies.com hub and a fast-growing bet-state network that already features bet-nj.com, bet-wv.com and bet-pa.com.
Andersen, the ‘Great Dane,’ will be talking about the NFL’s unique ability to connect with its fan base, particularly those with an affinity for sports betting, as part of the ‘Sports and Betting’ track on Thursday, April 25, the second full day of the conference.
Andersen played twenty-five seasons in the NFL, retiring in 2008 as the all-time leader for games played and points scored in NFL history as well as the all-time leading scorer for both the New Orleans Saints, where he played 13 seasons, and the Atlanta Falcons, where he played eight in two separate stints.
“It is exciting for us to be joined by Morten Andersen, a true legend of the NFL,” Better Collective CEO Jesper Søgaard said. “Andersen’s journey from Denmark to such success in the USA is an obvious source of inspiration for us and our US strategy, and we are proud to have him as an ambassador for Better Collective.
“Betting on Sports America was already a key part of the 2019 agenda for Better Collective, a prime opportunity to increase our knowledge of where affiliates sit in the new marketplace.”
Andersen added: “I am honored to be joining Better Collective at Betting on Sports America. Danish values are something that I have always adhered to throughout my career in the US, and I’m happy to see Better Collective is applying those same values to the betting industry.
“I hope to draw upon my NFL experience to deliver some useful insight to betting industry leaders, particularly those focused on making a mark in the US market.”
SBC founder and CEO Rasmus Sojmark said: “The so-called European betting ‘invasion’ – led by software providers, front-end operators and affiliates – has been a major talking point post-PASPA repeal, and something that will form a key part of the discussion at Betting on Sports America.
“Therefore it is fitting that we can present Morten Andersen – one of the finest European exports across the top four US sports – as part of the agenda. We’d like to thank our friends at Better Collective for making this happen.”
