Sports bettors will soon have another option to track wagers on NFL games.
The National Football League and Genius Sports Monday announced the expansion of a partnership that allows fans to access to select NFL games through sports betting platforms. The Caesars Sportsbook app will be the first in the U.S. to provide live Watch & Bet video streams of select NFL games.
“We’re excited to offer fans a new way to experience and engage with NFL content,” said NFL VP of Media Strategy and Business Development Brent Lawton in a statement. “Watch & Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”
Genius Sports, selected in 2021 as the NFL’s exclusive distributor of real-time official play-by-play statistics and proprietary Next Gen Stats, will provide technology for Watch & Bet.
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” said Genius Sports CEO Mark Locke. “Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”
By way of Genius Sports’ technology, Caesars Sportsbook will offer betting opportunities and player props with live video streams for mobile devices and tablets. Caesars Sportsbook also will leverage NFL league and team marks and logos to promote live premium content through Watch & Bet.
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Caesars Digital President Eric Hession in a statement. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL livestreaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”