The National Basketball Association announced Wednesday that it has entered into a partnership with sports book operator William Hill US that will make William Hill both a partner and a nationally authorized sports betting operator for the league.
“William Hill has set the early standard for sports betting in the U.S. market,” said Scott Kaufman-Ross, senior vice president, head of Fantasy & Gaming, NBA. “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”
As part of the agreement, William Hill will be entitled to use official NBA betting data and logos across its mobile platforms and in its sports books throughout the U.S. William Hill will also be promoted across the NBA’s digital assets, including NBA.com, the NBA mobile app, and the league’s social media platforms.
Throughout the partnership, William Hill and the NBA will collaborate on best practices to protect the integrity of NBA games.
“The NBA has been a leader in recognizing the benefits of a legal sports betting market,” said Dan Shapiro, vice president of strategy & business development of William Hill US. “We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”
The UK-based William Hill has been a pioneer in sports and sports betting throughout its 85-year history. Following the U.S. Supreme Court decision that overturned PASPA in 2018, the company has led the domestic expansion of sports betting. William Hill now has operations in 10 states and currently accepts one out of every four bets placed in the U.S.
