National Council on Problem Gambling partners with Mindway AI to enhance responsible-gambling initiatives

October 11, 2023 1:41 PM
  • CDC Gaming Reports
October 11, 2023 1:41 PM

The National Council on Problem Gambling (NCPG) and safer gambling solution provider Mindway AI today announced their strategic partnership. This partnership will integrate Mindway AI’s Gamalyze solution into NCPG’s responsible-gambling website, ResponsiblePlay.org.

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As part of NCPG’s ongoing commitment to promoting responsible-gambling practices and mitigating the risks associated with problem gambling, this partnership signifies a significant leap forward in providing tools and resources for individuals seeking information about responsible gambling and feedback on their own gambling habits.

Gamalyze is a gamified reinvention of the self-test designed to identify risky gambling behavior and drawing insights from neuroimaging, providing personalized interventions to individuals who may be at risk of developing gambling-related problems. By partnering with Mindway AI, NCPG aims to leverage more engaging and actionable insights to enhance the effectiveness of responsible-gambling programs.

ResponsiblePlay.org provides important resources for those who choose to gamble to keep their gambling fun, but safe, and shares information about how to gamble responsibly. Information about problem gambling and where to get help for problem gambling, whether they are directly or indirectly affected by it, is also available. ResponsiblePlay.org is supported by the NFL via the NFL Foundation.

“This collaboration is a testament to our commitment to innovation in responsible gambling and our shared vision of creating a brighter future,” said Rasmus Kjaergaard, CEO of Mindway AI. “Together, we will pave the way for industry transformation and redefine what’s possible. This partnership marks the beginning of a new era and we’re ready to lead the way.”

NCPG’s Executive Director, Keith S. Whyte, shared his enthusiasm about the partnership, stating,
“Education plays a pivotal role in preventing gambling-related harm. The integration of Gamalyze into ResponsiblePlay.org will empower visitors with an innovative tool to help them make well-informed choices about their gambling behavior.”

The NCPG and Mindway AI partnership represents a step forward in advancing responsible-gambling practices within the U.S. online-gambling landscape. By leveraging human expertise, artificial intelligence, and data-driven insights, both organizations are dedicated to protecting vulnerable players and fostering a safer gambling ecosystem.