Mindway AI on Monday announced a strategic partnership with SportsBroker, a United Kingdom-based sports betting platform. The collaboration will integrate Mindway AI’s technology into SportsBroker’s betting model, focusing on enhancing user experience and promoting player safety.
“We are delighted to partner with SportsBroker,” Mindway AI CEO Rasmus Kjaergaard said in a statement. “Our shared commitment to responsible gaming and innovative solutions makes this partnership an ideal fit as we support their exciting growth plans.”
SportsBroker offers a pool betting system that prioritizes performance and social interaction over traditional odds. The company secured a U.K. license in 2024. Mindway AI will support this vision by ensuring a secure and engaging environment for all users.
“From the very beginning, the collaboration with Mindway has been exceptional,” said SportsBroker Chief Operating Officer Paul Jarczynski. “From the initial discussions, through integration and then support, the team has not only delivered time and again, but by far surpassed our expectations.
“The same can certainly be said of their Gamescanner product. Our responsible gaming team have been empowered with insights that allow them to effectively work in a truly proactive manner with our customers, addressing potential harm before it becomes a problem. The product helps us reinforce our RG first message in-house and is truly both an effective and impressive product. We look forward to a long and successful partnership with Mindway.”
Rooted in traditional pool betting, SportsBroker fosters community and competition, driving deeper user engagement and retention. With no reliance on odds traders or algorithms, its scalable model offers an alternative to traditional sportsbooks.
