Mindway AI this week announced the global launch of Gamalyze Sports. Arriving in time for the FIFA World Cup, the solution is timed to capitalize on the surge in tournament traffic, delivering a next-generation approach to responsible gambling tailored specifically for sports bettors.
Building on the global success of Mindway AI’s flagship card-game format, Gamalyze Casino, this new variant reinvents the experience as an interactive football game. Designed to match the immersive nature of sports betting, it features stadium visuals, audio, interactive gameplay mechanics, and customizable pitch-side billboards where operators can seamlessly integrate their branding.
While football kicks off this new era, Mindway AI is developing further sports-specific versions to engage fans across multiple disciplines.
“With Gamalyze Casino, we proved that gamified neuroscience could revolutionize how we understand player risk,” Mindway AI Rasmus Kjaergaard said in a statemen. “Now, with Gamalyze Sports, we are meeting sports bettors on their own turf. Launching with a football theme during the World Cup is just the beginning; this is the first of several sports versions we will introduce to ensure player protection feels relevant to every fan.”
Traditional screening questionnaires often suffer from low engagement because of clinical stigma. Gamalyze Sports replaces static forms with active gameplay, dramatically increasing completion rates and eliciting authentic participation. By assessing real-time choices and risk thresholds during active play rather than retroactively, it captures sports bettors in their natural element to uncover deeper, more accurate behavioral insights.
Backed by more 10 years of neuroimaging and behavioral research from Aarhus University, Denmark, the platform profiles a player’s decision-making strategy to map their sensitivity to rewards versus losses. This enables the early detection of at-risk tendencies, instantly delivering a tailored user report and preventative action plan upon completion.
Operators gain full visibility via the Gamalyze dashboard, allowing them to track real-time metrics-such as games started, completion times, and report views-to effortlessly optimize player protection strategies.
Designed to engage a broader demographic who may not resonate with classic casino tools, Gamalyze Sports is fully localized into 14 languages for seamless international onboarding.
