Light & Wonder Wednesday announced the delivery of its first customized casino title to Caesars Digital igaming platforms in Michigan. Through its content-creation platform Playzido, Light & Wonder will make available to Caesars Palace Online Casino and Caesars Sportsbook & Casino players Sweet 16 Blackjack from its studio partner HITSqwad Gaming.
“Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms,” said Caesars Digital Vice President of Online Gaming Ricardo Cornejo Rivas in a statement. “This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting.”
The advancement of the long-term relationship between Light & Wonder and Caesars Digital follows Playzido’s securing a business-to-business license in Michigan. It emphasizes Playzido’s strategy of developing local content alongside independent studios and providing operators with access to new gaming experiences through its proprietary Remote Gaming Server platform.
“Not only does this further establish Playzido’s market presence in Michigan, but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content,” said Playzido Founder Stuart Banks.
Light & Wonder recently went live in Michigan with its new Premium Live Dealer product by Authentic Gaming, with all games delivered from a new studio in the state.
