BetMGM announced today the signing of Jalen Rose as a celebrity brand ambassador. The Michigan basketball star and award-winning analyst will be featured in BetMGM’s upcoming marketing campaigns and participate in a variety of BetMGM fan events.
Rose captivated the nation as part of “The Fab Five,” one of college basketball’s most famous teams. He then enjoyed a 13-year career in the NBA before becoming a multi-media personality. He is known throughout the industry as one of the hardest-working analysts and columnists.
Rose will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members, both virtually and in person. He also will appear in BetMGM social media content and make guest appearances on radio and television programs nationwide.
Matt Prevost, Chief Revenue Officer, BetMGM, said, “Jalen Rose is an All-Star addition to the BetMGM team. The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily. We anticipate a great relationship and look forward to the initiatives we’ll pursue together.”
