Reflecting the gaming industry’s increased investment in hospitality, Robert Marick, executive vice president of Global Consumer Products & Experiences at MGM Studios, will deliver the keynote address at the first-ever Hospitality Technology conference at ICE VOX 2020 (February 3-4 at ExCeL London, the preliminary meeting before ICE London on February 4-6).
The comprehensive ICE VOX agenda will explore the biggest issues in global gaming and Marick’s speech, titled “Gaming Reinvented: Next Generation Guide to an Entertaining Gaming Experience,” will focus on how storytelling and experiential entertainment can work to evolve the relationship between gambling and young consumers coming into the market.
Robert Marick
“Revenue diversification in Vegas has long been shifting toward non-gaming and hospitality, [so] I’m thrilled to join ICE London’s first-ever hospitality conference and look forward to exploring the immense potential that exists for the gaming, hospitality and entertainment industries.”
In his role at MGM, Marick is responsible for overseeing the expansion of the studio’s licensed merchandise and media, interactive games, advertising, and location-based entertainment for such franchises as The Addams Family, James Bond, Stargate, Vikings, and Pink Panther, among many others.
Marick’s ICE VOX presentation will examine what drives consumers to spend more on their experiences and how they connect with brands through entertainment. Marick will also explore how the transition from gambling-centric to entertainment-centric can fuel greater customer engagement through brand licensing into new destinations, single attractions, live events, retail, dining and hospitality.
