Marker Trax Thursday announced it is assisting Graton Casino & Resort in Rohnert Park, California, to implement casino credit at the property.
The integration is the resort’s first effort at any type of credit offering.
“At every property where Marker Trax is integrated, operators are seeing tremendous gains in their slot metrics, and in the efficient operation of credit management,” said Marker Trax President Charlie Skinner in a statement. “We’re particularly excited for this partnership with Graton, because not only do we have the opportunity to help bring another operator into the cashless credit realm, but we’re also in the unique position of helping them introduce credit at their resort for the very first time.”
Marker Trax cashless credit technology also will be deployed to help revamp Graton’s player loyalty program and solidify its customer base. Graton is currently revising Graton Rewards in order to build a digital wallet platform using Marker Trax technology.
“One of the central innovations we can offer our guests is the ability to easily and efficiently obtain credit while using a digital wallet system, and Marker Trax has helped us achieve both,” said Graton Resort & Casino President and General Manager Lana Rivera. “With our new resort wallet and integrated Fast Funds powered by Marker Trax, our guests are able to quickly access credit/cash while enjoying what they love to do – gamble.”
The Las Vegas-based company’s credit project with Graton Resort also is Marker Trax’s first same-property integration mobile engagement solution with Mobile+, a mobile engagement platform powered by Joingo.
