Las Vegas-based Marker Trax and its affiliate Koin Mobile recently announced the launch of a stand-alone gaming financial wallet platform, Koin. The new platform improves convenience and reduces costs for both gaming patrons and operators.
The new Koin solutions allow patrons to use a single digital wallet for all gaming, resort, and general retail purchases.
“Customers want the convenience of a single digital payment solution they can fund however they choose, 24 hours a day, seven days a week, and use seamlessly throughout their resort experience,” said Marker Trax Chief Operating Officer Charlie Skinner in a statement, “while operators love the ability to track spend, optimize brand loyalty, reduce operating costs and generate gaming lift. Marker Trax with Koin addresses all these objectives head-on,”
Koin customers can use a single digital wallet for all resort purchases, including gaming, food and beverage, accommodations, and retail. Operators benefit from lower overhead cost in customer loyalty programs, increased spend, and game lift with better systems to track customer behavior across the entire resort.
“It’s a mutually beneficial innovation for all parties, and we’re excited for where it will lead gaming, as the industry continues to embrace broader digital and payment technologies,” said Koin Chief Strategy Officer Gary Larkin.
A digital alternative to traditional casino markers, Marker Trax is active at commercial and tribal casinos across the United States. It increases convenience for patrons and allows operators to manage underwriting and repayments more easily, ensuring money remains in a casino by tracking the marker in a digital account, automatically collecting funds at the end of each gaming session.
Available with Marker Trax features or as a stand-alone payment solution, Koin integrates with any existing casino technology without requiring extensive system upgrades. It allows customers to track, manage, and control both gaming and retail spending, featuring a digital wallet that can be used throughout resorts. Customers also can add a debit card to Koin wallets, providing extended payment options through millions of retailers.
The Marker Trax and Koin integration will debut at October’s Global Gaming Expo in Las Vegas before officially launching to the public later this year, starting at the Ellis Island Hotel & Casino in Las Vegas.
“This is a transformative time for both our companies and gaming as a whole, and we’re confident Koin and Marker Trax will play a leading role in that evolution, just as Marker Trax has thus far,” said Marker Trax CEO and founder Gary Ellis.