Light & Wonder extends deal to supply terminals for Entain betting shops

April 14, 2022 9:53 PM
  • Rege Behe, CDC Gaming Reports
April 14, 2022 9:53 PM
  • Rege Behe, CDC Gaming Reports

Light & Wonder Thursday announced an extension of an existing agreement to supply terminals for Entain’s Coral and Ladbrokes licensed betting offices in the U.K.

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The original deal, struck in 2018 when the company was Scientific Games, now runs through 2030.

“We are delighted that  Entain  has chosen to continue our partnership through to 2030,” said  Light & Wonder Senior Vice President & Managing Director, EMEA, Simon Johnson in a statement. “Our teams have more than 20 years of history together and we’re excited about supporting  Entain  through their next phase of growth and innovation. The future is exciting for both  Entain  and L&W.”

In addition to the terminals, Light & Wonder will supply titles from its global game portfolio and titles from its Manchester Studio, which recently launched games including Lord of the Rings and 777 High & Mighty. Light & Wonder’s content aggregation platform also will give Entain access to a library of 3,000 titles from leading studios, including features such as responsible gaming tools.

“Our stores provide an engaging and differentiated experience for our customers, said Entain Retail MD UK & Ireland Andy Hicks in a statement. “Light & Wonder enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure and support.”