LeBron James joins DraftKings as talent ambassador

January 31, 2024 9:00 PM
Photo: Shutterstock
  • Rege Behe, CDC Gaming Reports
January 31, 2024 9:00 PM
  • Rege Behe, CDC Gaming Reports

The King will soon be imparting his wisdom about sports.

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DraftKings Wednesday announced LeBron “King” James is joining the company as a talent ambassador around football and “select key tentpole events” as part of a multi-year agreement. (James is prohibited from discussing the NBA in terms of betting while he remains an active player.)

“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege,” DraftKings said in an unattributed statement “We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.”

James played two years of football for St. Vincent-St. Mary High School in Akron, Ohio. He was the No. 1 pick in the 2003 NBA Draft.

Today on his X (formerly Twitter) account, James posted “Football season just got A LOT more fun. Let’s go.

According to the Legal Sports Report, in May 2023 the NBA changed its rules to allow active players to invest in and endorse NBA betting site and fantasy sports companies per the National Basketball Players Association contract with the league.