The At Par program, which treats the Canadian dollar at parity with the U.S. dollar, has been a success, according to a news release by downtown Las Vegas operators at Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino.
The release said the promotion, launched by the CEO of the three casino hotels, Derek Stevens, has resulted in more than 50,000 Canadian visitors, generated more than 5,100 hotel room bookings and produced more than $10 million in slot play.
“Canadians have always played a meaningful role in downtown Las Vegas, and we’re incredibly appreciative of the loyalty they continue to show our city,” Stevens said in a statement. “The response to our At Par program has been tremendous and we look forward to creating more exciting moments for our guests from the Great White North.”
Eligible Canadian guests receive $1 USD in value for every $1 CAD spent, regardless of daily exchange rates. Available at the three downtown Las Vegas properties, the program removes one of the biggest financial barriers to U.S. leisure travel.
Canadian guests may redeem up to $500 CAD in slot promotional play, treated at full U.S. dollar value, by visiting Club One at Circa, the D or Golden Gate and presenting a valid Canadian passport or government-issued ID. Slot play is available on participating machines at each property, with standard exclusions.
The program continues through August 31 and applies to select gaming, hotel, beverage and entertainment offerings.
Canadian guests take in free concerts featuring Tiga, a DJ, May 15, and the band Finger Eleven, June 27, as part of the Fremont Street Experience. Finger Eleven also will make an appearance on June 27 at 10:45 p.m. at BarCanada at the D Las Vegas for a meet-and-greet.
Finger Eleven themed cocktails and Canadian beer will be available at the meet-and-greet, including Tequila Turns Electric, Gin vs. You vs Me, and Canadian beers including Molson, Labatt Blue, Unibroue La Fin du Monde and Moosehead, all day June 27.
The At Par program extends to select beverage venues, including BarCanada at the D Las Vegas, the hockey-forward sports bar paying tribute to Canada, as well as Overhang at Circa and Bar Prohibition! at Golden Gate. Eligible Canadian guests may redeem At Par beverage pricing multiple times per visit upon verification of Canadian identification.
Canadian guests do not have to be staying at Circa, the D or Golden Gate to participate.
