Cashless solutions provider Koin this week named Hemash Bhatti as Head of Artificial Intelligence and Data Strategy, a new role central to the company’s data-driven growth ambitions.
Bhatti has 15 years of experience in building and scaling high-effect data and analytics practices across Fortune 500 brands, driving transformation through technology and scaling data-driven solutions.
“Hemash’s track record in data strategy and the ethical application of AI aligns perfectly with our vision for Koin’s next phase of growth,” Koin President Gary Larkin said in a statement. “His ability to leverage data for real transformation and client impact will be instrumental as we continue to scale Koin’s data management and analytics capabilities for the benefit of both our customers and partners alike.”
Bhatti led data strategy and analytics at Apply Digital, where he was responsible for expanding the company’s data practice for many leading consumer marketing companies including NBA, Kraft, Coca-Cola, and Disney. According to a release, Bhatti was responsible for “managing a team of analytics and data engineers, developing discipline strategy across data collection, transformation, storage, management and activation, and spearheaded multi-disciplinary data initiatives for clients in sectors including automotive, food and beverage, fintech, consumer electronics, and ecommerce.”
Bhatti designed and launched Apply Digital’s first digital personalization program for a leading global food and beverage company, scaling the solution across five brands in its inaugural year and driving significant growth in engagement and first-party data collection. Recently, he led the design and deployment of an advanced AI-powered customer segmentation tool, boosting contextual customer trait collection by 140% with more than 90% accuracy.
