Kinectify to partner with Kindbridge for responsible gaming platform

June 27, 2023 12:05 PM
  • Rege Behe, CDC Gaming Reports
June 27, 2023 12:05 PM

Kinectify, the anti-money laundering risk management company based in Las Vegas, recently announced a partnership with Kindbridge Behavioral Health to enhance gambling technology for gaming operators. Kindbridge will use Kinectify’s responsible gaming platform which can be integrated with existing AML platform to promote safer and more sustainable gambling environments.

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Kinectify’s platform features dedicated workspaces for AML and RG teams, enabling monitoring, case management, reporting, and player care tasks. Automated risk scoring and enhanced collaborations between AML and RG teams facilitate comprehensive support for individuals facing gambling-related challenges.

“Mapping out as many ways as possible for people with a gambling problem to gain access to a network of trained providers that understand what they are going through is key to creating a safer gambling environment and a sustainable industry,” said Kindbridge CEO Daniel Umfleet in a statement. “By teaming up with Kinectify to gain behavioral insights from their world-class AML technologies and by helping them round out their RG case management software with the Kindbridge treatment network implemented and easy to deploy, we can now start to connect the link from AML to gambling harms to direct care access faster than ever before.”

In addition to the partnership, Kinectify CEO Joseph Martin will join Kindbridge Research Institute’s board of directors. Joseph, who served in the U.S. Marine Corps, brings resources and insights on problem gambling particularly in the military community.

KRI is currently running several military programs in Colorado and conducting research projects on gambling harms among military veterans.

“Applying our learnings from developing the most sophisticated transaction monitoring and case management system in the industry to problem gaming is exciting”, Martin said. “We are thrilled to partner with Kindbridge, the first organization solely focused on building treatment infrastructure through telehealth. We look forward to testing a variety of treatment modalities on those that are more dangerously impacted from their gambling behavior and assisting states with solutions for treatment disparity gaps that exist due to a lack of trained resources in this field. Pairing the expertise of our top technologists and gaming experts with their vast network of researchers and clinicians allows us to train our AI models effectively and enhance our product offering to the industry for years to come.”