Scientific Games has named Inspired Entertainment as the latest addition to its SG Content Hub Partner Program.
As Scientific Games seeks to add games from 20 partner studios by the end of 2024, Inspired Entertainment joins providers such as EQL Games, Bwloto and Random State. Its Virtual Sports portfolio is available to Scientific Games’ ilottery customers across six continents.
“We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship,” Steve Hickson, Vice President of Digital Games for Scientific Games, said in a press release. “Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”
Inspired Entertainment’s Virtual Sports content is available to play 24/7, with each event running for about 60 to 90 seconds. The outcomes are determined by random number generator technology, and betting prices are set by computer software.
“We believe this collaboration will yield numerous benefits for all stakeholders, especially our lottery partners who support various good causes,” Brooks Pierce, President and CEO of Inspired, said in a press release.
Scientific Games’ Lottery division has long-standing relationships with about 130 government and non-government lottery entities in more than 50 countries. The SG Content Hub and Partner Program launched in October 2023 and provides games to more than 30 ilottery customers.
