Sports content provider Infront Bettor will supply Rush Street Interactive with its portfolio of betting odds and live video content as part of its first strategic partnership with a U.S. online gaming and betting operator.
The deal will enable icasino-focused RSI to expand its sports betting offering to U.S. players as Infront’s betting and content portfolio will include all International Tennis Federation (ITF) events from 2025.
The ITF data feeds will include streaming content for a large portion of the men’s and women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup, while Infront’s broader offering will feature France’s Ligue 1 Uber Eats soccer league, basketball, and ice hockey tournaments, such as the IIHF Ice Hockey World Championship.
Infront Bettor is the sports betting division of Infront Sports & Media, a sports marketing agency based in Zug, Switzerland, and has been active in the U.S. through its partnership with the UK bookmaker Bet365. But the agreement with RSI, whose flagship brands are BetRivers and RushBet, is the group’s first strategic partnership with a North American operator.
Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”
Diogo Almeida, Head of Sales at Infront Bettor, added: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market.”
