Caesars Entertainment Thursday announced it has reached a partnership deal to become the sole and official partner of the Indianapolis Colts.
The multi-year agreement expands existing partnerships the NFL team and gaming operator have at Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino. As part of the new agreement, the Caesars Sportsbook will receive naming rights to Caesars South Gate at Lucas Oil Stadium.
A Caesars Sports Lounge will open in the former Blue Room at the stadium and be open to fans 21 and older. Also at Lucas Oil Stadium, live odds will be displayed on LED screens and Caesars ambassadors will help fans download the Caesars Sportsbook App and place bets
“We’ve been a proud partner with Caesars properties in Indiana for some time now,” said Colts Chief Sales & Marketing Officer Roger VanDerSnick in a statement. “But this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday.”
Caesars Sportsbook will continue to be integrated into the franchise’s media and marketing efforts. Exclusive offers and promotions will be available through the newly branded Colts Mobile App and include a free-to-play “Pick 6” predictor game, with weekly prizes and a chance to win a trip to Las Vegas to stay at a Caesars Entertainment resort.
“Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship,” said Caesars Digital, Co-President Chris Holdren. “Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”
